Remade telemarketing standard: what you need to know

Like the previous standard, it provides rules for businesses, other entities and individuals making telemarketing and research calls, specifying:

• when calls can be made
• what information must be included in calls
• when calls must be terminated
• the use of calling line identification (CLI)

So what’s changed and what do I need to do?

• The new Standard clarifies that where consent is used to call outside of permitted times, it must be express consent.
• Several changes have been made to the information that must be provided at the start and during a call—you may need to revise your call scripts.
• Several changes have been made to CLI requirements.
• Permitted calling times remain the same.

Where can I find more information?

• The new standard can be found on the Federal Register of Legislative Instruments.

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